Is Virgin Voyages for Millennials? This New Line May Not Be for Who You Think
Author: BillIt was less than a year and a half ago that a new cruise line started sailing in North America with the promise of being different. Suggestive marketing, tech-forward gimmicks like Shake for Champagne, and promoting themselves as a holiday for rock stars were cornerstones of the brand before Richard Branson’s Adult-by-Design Virgin Voyages even had a ship in the water. We’re not all young sexy rock stars though (spoiler alert, I know), and this led to a statement I hear a lot, “I don’t think they’re for me.” Funny enough, I’ve heard this from all sorts of would-be cruisers - er, sailors, as Virgin calls them... read more