It seems cruisers are in a constant struggle with themselves, complaining about being "nickel and dimed" with add-ons, while often being averse to higher fares that include amenities or services they may not want to pay for. Now, a cruise line that had simpler fares as a cornerstone of their brand is shaking things up. Will guests lament the complexity, or appreciate the options? read more
Increasingly, guests appreciate knowing what their total vacation costs will be ahead of time, rather than separately accounting for cruise fare, drinks, dining, excursions, and more. For guests on Holland America Line, the new “Have It All” package can provide clearer pricing while also offering substantial savings for many. read more
Celebrity Cruises has for several years has given guests the option of building drinks and other add-ons into cruise fares - most recently with Sail Your Way. Now every sailing will include WiFi, drinks, gratuities, and potentially more... read more
A few months ago Princess Cruises ran a sale called "Best Sale Ever" where many sailings included the option to bundle Wi-Fi, drinks, and gratuities with your fare - at significant savings compared to booking these things independent of your fare. It must have been quite successful, as it now seems it might be a more permanent option... read more